The New Era of Modern Hospitality in 2018

The growth of the hotel industry is at the pinnacle and is expected to rise more in the coming years. This industry is healthy, but at the same time needs a change every now and then. Modern hospitality industry demands variation as per the customers’ needs. They have become selective and desire to have classy, comfortable accommodations. Everything is changing in the hospitality industry even the designers, contractors, suppliers and builders, to meet the customers’ aspirations.

Competencies for Millennial Workforce

For catering to a more specific clientele, such as the millennials, the growth of the hospitality management services in the industry has led in increased competition. Nowadays, there is a need to redesign amenities, such as physical fitness buffs or the urban hipster. And, this demand will increase as the millennials have become more health conscious. As competition increases, the industry will be spurred into building brand new locations to cater to specific lifestyles and identities. Also, with the increased new talent in designing industry, upcoming young designers are decorating the interiors as per the international standards which caters more to the industry growth.

Technology Adoption

Every millennial is a tech-savvy and this is the key to attract them to lodge to your hotels. The best hotel practices incline towards the digital era where maximum netizens spend their time in. The manufactures in the hospitality industry should adopt modern technology and computer-driven techniques, such as CAD, 3D printing, robotics, and AI & IoT to sustain in the industry which will lead to catering more millennials to join the workforce. The young minds can solve every technical problem that will all the more reason to hire them for the betterment in the industry.  

Advanced Technology for Hospitality Industry

Technology is automating many aspects of dining and hotel services which is freeing up staff to provide more personalized service. Internationally, at some hotels, there are robot butlers to deliver room service and towels to guests, leaving staff to deal with more complex queries. There are self-check-in kiosks to answer any questions and makes it a hassle-free for both receptionists and the customers to get their desired accommodation.

Adapted modern technology has improved both the management and the guest experience in the industry. With the diversity in digital media, online booking sites have transformed the booking style, while food delivery apps have almost eliminated the need for restaurant staff to answer delivery calls, and lastly, not to forget the payment mode.

Building the right Relationship

Sophisticated customer relationship management systems have allowed the hoteliers and restaurateurs to track guest preferences and personalize their benefits accordingly. It is very important, in today’s world, to keep the best relationship with the customers. Their review for any restaurant or hotel is the reputation incurred. Digital media is as much as powerful as the word-of-mouth, therefore, negative reviews can spread like fire. So, maintaining a good rapport and delivering the best experience is highly recommended.   

Customer Driven Sector

The success of any hotel is their customer services at par, especially, during the busy season. That’s the time to evaluate their hospitality more minutely. The first and foremost is the experience given to the customers that are valued the most. To retain guests, face-to-face communication has a higher value than digital presence. A warm human interaction is sustainable that gets enhanced by personal connections throughout the stay.

Educating staff about the international standards along with educating them with modern technology is the route to their behaviour with the guests at par excellence. Guest preferences, including online surveys and CRM systems, is the way to achieve optimal customer satisfaction in hotel management services. Today’s guests have elevated expectations so, go beyond their expectations and look for ways to elevate the customer service experience. By providing unexpected amenities is one of the best hotel practices to compete with other companies and making the stay for customers valuable and memorable.

Email Marketing is the Key

As we have discussed earlier that it is very important for every hotelier to create personal and strong connections with guests to boost loyalty, increase online rankings, and even drive rate. But, to maintain that before and after a guest checks out, is equally mandatory. Modern Hospitality demands all these through email marketing that drives repeat business and direct revenue by utilizing marketing tactics. As most of millennial prefer emails over social media posts or queries. This helps in segmenting the database to deliver the relevant and valuable offers to the right customers at the right time.